A behavior model for blood donors and marketing strategies to retain and attract them
Rev. latinoam. enferm. (Online); 22 (3), 2014
OBJECTIVE: analyze and propose a theoretical model that describes blood donor decisions to help staff working in blood banks (nurses and others) in their efforts to capture and retain donors. METHODS: analysis of several studies on the motivations to give blood in Spain over the last six years, as well a...
